Tuesday, March 31, 2009

Akon's 'Blood Into Gold' Raises Awareness Of Horrors Of Human Trafficking

By Shaheem Reid

Akon is busy working on one of his most important collaborations. When 'Kon and legendary singer Peter Buffet first came together to discuss music, they found more common ground in their interest in philanthropy — now the two are working together to stop human trafficking across the globe.

"We have a Web site called IsThereSomethingICanDo.com," Akon said. "What this site is, it gives anyone information related to foundations. Some people are like, 'I want to help somebody' or they want to donate money to a foundation, but don't have the means to find out how to do so — this site is almost like a Google for that. Anybody that wants to do anything philanthropic can go to this site and get more information on it. What we do every quarter is focus on a topic — this quarter is human trafficking. It's something that's been happening around the world. That's the focus, and we're launching a song we did called 'Blood Into Gold.'

"The concept is how people take blood and turn it into gold," he explained on Wednesday night before performing the record at the United Nations.

'Kon and Buffet have previously joined forces on projects for Africa as well as other charities. Akon explained that through his travels, he learned of human trafficking and he wanted to do his part to help.

"You can raise the awareness of it," he said. "[There's] a lot of that going on around the world, people being sold — even here, pimping is human trafficking, if you look at it. You got these women in brothels and whorehouses against their wills. A lot of people don't know what to do or where to start, let alone how to stop it. We're just trying to find a solution. Our involvement is not profitable; it's just to raise awareness. The more people who know about it, the solutions are eventually gonna come. That's how you start — people who aren't aware, make them aware."

Head to Think.MTV.com to find a community where you, your friends and your favorite celebrities can get informed, get heard and take action on the issues that matter to you most.


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