Tuesday, November 4, 2008

MTV Networks, USAID Look to Raise Awareness of Human Trafficking

BANGKOK/HONG KONG/SINGAPORE, November 3: MTV Networks in Asia, the MTV Europe Foundation and the U.S. Agency for International Development (USAID) are teaming for a range of events and concerts across Asia to raise awareness and increase prevention of human trafficking.

The new initiative, which kicks off in Cambodia, includes four events featuring well-known local and international artists, with anti-trafficking organizations and government agencies distributing information about exploitation and human trafficking. A highlight of the Cambodian campaign will be a concert held at Angkor Wat, the UNESCO World Heritage Site, on December 7, featuring the U.S. band The Click Five, among other artists. The Cambodian series of events wraps December 12 in Phnom Penh in recognition of Cambodia’s National Day to Combat Human Trafficking.

The initiative is part of the MTV EXIT (End Exploitation and Trafficking) campaign, which will produce a range of TV programs from the Cambodian concert for broadcast in Cambodia and on MTV channels internationally. In addition to performances, the programs will feature interviews with the bands, NGOs and other activists about the dangers of trafficking, as well as clips from MTV EXIT’s other anti-trafficking programming, including documentaries, animated works and short films. MTV EXIT television programming is offered free of charge to all broadcasters and organizations.

"MTV EXIT is fully aware that through broadcast on MTV, further broadcast on national terrestrial broadcasters, and distribution through NGOs, our messages will be seen by youth and adults from diverse social groups," said Simon Goff, the campaign director of MTV EXIT. "With these upcoming on-the-ground events, MTV EXIT is using the power of live music to educate youth across the region about human trafficking. The Cambodia live concert tour is a vital focal point in the wider education of those people most at risk."

Six additional events and tours are planned for other Asian nations next year.

Courtesy of WorldScreen.com.

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